When you’re an advertising director, you see the world a little differently, and things that are not as traditional are par-for-the-course for you. We’ve photographed the O’Reilly Family many, many times, and each time is a new adventure. We’ve worked outdoors every year for the past 4 years, and this year, we decided to mix it up and work with them in the studio. We had the idea to tie them up in Christmas Lights during their consultation, and before I could tell them the idea, they said “You know, we were thinking the kids could tie us up in Christmas Lights!” So, since we were all on the same page, we took the concept from the storyboard to execution mode. They loved the result and used the image on their custom Christmas Card provided by our partner minted.com. They took home a beautiful canvas cluster of the family and kids to hang in the living area of their home.